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    <marketing plan for >  table of contents  executive summary  company description  strategic focus and plan  mission/vision  goal  principles in management  situation analysis  swot  
    industry analysis: saturation in korean supermarket business
    competitive analysis  company analysis  customer analysis  market-product focus  marketing and product objectives  target market  points of difference  positioning  am  product strategy  price strategy  promotion strategy  place strategy  financial data and projection  past sales revenue  organization  implementation plan  
    1) selling unique importing goods
    2) being the center of community.
    evaluation and control  executive summary  
    due to the regulations from government, super supermarkets like home plus are going through hard time in these days.home plus is one of the big 3 retail shops in korea, which started by tesco and it is the only retail shop that is under non-korean corporate.
    in this report, by going through the history, financial status and current marketing strategies that home plus now has, the future marketing plan that can bring home plus up to the top will be suggested.
    company description  

    home plus co. , ltd

    (home plus) started from a joint venture company, samsung tescot corporation in korea and tescot co. sold its stakes of samsung tesco to tesco plc gradually

    but the brand of tesco was uncelebrated in korea, so tescot co. sold its last stakes to tesco

    in 2011, samsung tesco changed its name to home plus.

    home plus is a supermarket that sells daily necessities, groceries, and industrial products in low price like e-mart, wal-mart, lotte mart, or costco. home plus is ranked in 2nd place as a supermarket followed by e-mart in korea

    the exploding growth of home plus could be derived from the growth of the whole business, but compared to total withdrawals of wal-mart and carrefour from korea, tesco’s marketing strategy in the first stage, which is using samsung’s brand name, is evaluated as quite successful.
    home plus has 134 huge stores, about 300 small stores and 27, staffs in korea.in 2012, home plus’ total revenue was 9.91 trillion won and its market share was about 32 percent in supermarket business.
    strategic focus and plan  
    in this section, aspects that influence the marketing plan, including (1) mission/vision, (2) goals and (3) principles in management of the corporate.
    .
    mission/vision  
    the vision of home plus is being the world best value retailer that is mooved by customers for doing some good for the society and following the business code of conduct.
    goal  
    home plus has 36 values that can be basis for achieving goals that home plus has.with all of these, home plus aims for the society with socially responsible corporates.
    sustainable growth:home plus is working to achieve sustainable growth in the highly competitive and fast changing market.rather than the short-term high growth, it prefers slow-sustainable growth.   (이하 생략)
TZ-SHR-622710 Marketing Plan for Home Plus Co
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Marketing Plan for Home Plus Co, Ltd 자료입니다.
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    1장 Executive Summary

    2장 Company Description

    3장 Strategic Focus and Plan
    1. Mission/Vision
    2. Goal
    3. Principles in Management

    4장 Situation Analysis
    1. SWOT
    2. Industry Analysis: Saturation in Korean Supermarket Business
    3. Competitive Analysis
    4. Company Analysis
    5. Customer Analysis

    5장 Customer Analysis
    1. Marketing and Product Objectives
    2. Target market
    3. Points of Difference
    4. Positioning

    6장 Marketing Program
    1. Product Strategy
    2. Price Strategy
    3. Promotion Strategy
    4. Place Strategy

    7장 Financial Data and Projection
    1. Past Sales Revenue

    8장 Organization

    9장 Implementation Plan
    1. Selling Unique Importing Goods
    2. Being the center of community

    10장 Evaluation and Control

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